Most B2B companies are investing far more than they realise on their current commercial setup — and getting far less back. This page shows you the real numbers, the real comparison, and helps you decide whether the Digital Sales Consultant model makes sense for your situation.
Before we talk numbers, we want to be honest. The companies that benefit most from the Digital Sales Consultant model are not failing companies. They are good companies with good products — running on a commercial system that was built for a different era.
You have invested in marketing — a campaign, an agency, a website — but the results have not connected to real revenue.
Your sales team is working hard, but they spend more time chasing cold contacts than closing warm conversations.
You buy leads from a marketing agency. Some convert. Most don't. The cost per actual closed deal is rarely calculated.
You have a CRM — HubSpot, Pipedrive, Leaddesk — but it is mostly used as a contact list, not a sales methodology.
The buyers you are trying to reach — CFOs, facility managers, compliance officers — are not answering cold calls or unsolicited emails.
Marketing and sales operate as separate departments with separate KPIs. Nobody owns the full chain from first impression to signed contract.
These are not invented numbers. These are average market rates for the Netherlands, based on publicly available salary data, agency pricing, and standard CRM subscriptions. We are not trying to make our model look good. We are showing you what you are most likely already spending.
| Cost item | Monthly cost |
|---|---|
|
Marketing Executive (FTE)
Avg gross salary €50k + 32% employer costs = €66k/yr
|
€5,500 |
|
Sales Executive (FTE)
Avg gross salary €58k + 32% employer costs = €76k/yr
Time spent mostly on cold outreach and unqualified leads |
€6,300 |
|
Bought leads — marketing agency
Average €75 per lead × 60 leads/month
Conversion rate on cold B2B leads: 2–5% |
€4,500 |
|
CRM subscription
HubSpot / Pipedrive / Leaddesk — avg 3–5 users
Often underused without embedded methodology |
€500 |
|
Marketing tools & ad spend
Email platform, social tools, paid campaigns
|
€1,500 |
| What is included | Monthly cost |
|---|---|
|
Demand Generation system
Content, funnel, landing page, ads — all selected after diagnosis
Based on individual service pricing, avg. 3–4 services |
€3,150 |
|
AI qualification — 24/7
WhatsApp bot + email automation — BANT verified before any human call
|
€795 |
|
Digital Consultative Sales retainer
Every qualified lead followed up — from appointment to signed contract
|
€2,250 |
|
Converdis.io CRM (Solo)
Included in sales retainer — methodology embedded, not optional
|
Included |
|
Bought leads
None — your system generates its own qualified pipeline
|
€0 |
This is not a projection. It is the difference between what most companies are already spending and what the Digital Sales Consultant model costs. The saving alone covers the investment several times over — before a single deal is closed.
See how this applies to your situation →The Digital Sales Consultant model was built specifically for complex B2B environments where traditional sales no longer works. These are the industries and situations where it delivers the most impact.
Companies selling energy transition solutions, sustainability compliance, or regulatory consulting. The DMU has multiple layers and cold calling never reaches the right person. Your buyers are searching for answers online before they speak to anyone.
SAP S/4HANA migrations, ERP transformations, enterprise software. High-value, long sales cycles where trust must be built before a conversation is even possible. Cold outreach is ignored. Content and credibility are how you get in the room.
Companies selling AI tools, strategies, or integrations to traditional businesses. Technically strong but commercially inexperienced. The buyers are doing their own research — your job is to be found when they are looking.
Businesses in government compliance or regulated industries. Decision-makers are facility managers, CFOs, legal counsel — they do their own research and simply cannot be reached by phone. Inbound is the only approach that works.
Any B2B company that has spent heavily on marketing and lead generation but hasn't seen the revenue to match. You know something in the system is broken. The diagnosis will tell you exactly where.
Growing businesses that need a proper commercial system before they scale. Every euro spent on growth needs to be tied to a process that actually closes deals — not just a bigger ad budget.
You are looking for a quick fix, a social media manager, or someone to run ads in isolation. The Digital Sales Consultant model is a strategic commercial engagement — designed for businesses ready to rebuild their sales and marketing into one connected, results-driven system. If you want a sales plan that actually closes deals, we need to talk.
Every engagement starts with a free Sales & Marketing Diagnosis. This is not a sales call. It is a structured audit — and you receive a custom Sales Plan at the end of it, free of charge, regardless of whether you proceed.
45 minutes. We map your current commercial setup, identify where revenue is being lost, and understand your specific market, buyers, and sales cycle.
You receive a custom Sales Plan — including a revenue forecast, cost breakdown, and recommendation of only the services your specific situation requires. Free. No obligation.
You see the proposal. You see the pricing, line by line. You decide. No pressure. No follow-up calls unless you want them. The plan is yours to keep regardless.
The diagnosis takes preparation. We limit availability to make sure every session is properly researched and genuinely useful.
45 minutes. No pitch. No obligation. You receive a custom Sales Plan regardless of whether you proceed. The worst case is that you walk away with clarity on your commercial situation.