Stake why him
Not the organisation's problem, but how this person experiences it personally.
"What changes for you personally once this is solved?"
Diagnostic Selling · AI-driven sales
We help companies discover where their commercial process gets stuck, and build a sales organisation that delivers structurally better results.
What is your sales organisation running into? Ask Henk, our digital sales adviser.
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The method
Many deals do not fail on price or product. They fail because something is missing on the buyer's side. A customer who shows interest and still does not decide is almost always missing one of three conditions. Diagnostic Selling first establishes which one, and then determines the smallest justified next step.
Not the organisation's problem, but how this person experiences it personally.
"What changes for you personally once this is solved?"
Whether he can bear the risk of choosing you, and of being held accountable for it later.
"Who will be held accountable if it goes wrong?"
Waiting is the safest decision there is. You cannot invent urgency with a deadline.
"What happens if you leave this as it is for another year?"
The Fire Triangle: every purchase requires all three to be present at the same time. If one is missing, nothing happens, however good your solution is.
Part I of both books can be read free of charge on vuurdriehoek.nl (in Dutch).
What we do for companies
A Digital Sales Consultant investigates where your commercial process gets stuck and then redesigns it. To do so, we build four layers that work together.
An AI adviser who welcomes visitors day and night, diagnoses their question and directs them to the right step.
SEO and GEO content that is found by search engines and AI, so buyers arrive with the right expectations.
Qualification on budget, decision-maker, need and timing before anyone gets into your diary.
Every touchpoint in one place, with insight into where leads drop out. Converdis is in development; until then we work with existing CRM solutions.
In practice
Choose your route
Built by AskHenk
The Henk you are talking to above was built by AskHenk. In our concept he is a fixed component: he welcomes every visitor, makes the first diagnosis and qualifies, day and night. Only then does the salesperson come into the picture.
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The next step
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