Cases
Diagnostic Selling in practice.
What we are building and what is already running. Every Digital Sales Consultant structure is tailored to the client's market, target audience and method.
Under construction Featured case
Dealer Finance: from bought reach to a sales organisation of its own.
The first Diagnostic Sales Organisation we are building for someone else. Ruud Kox, Sales Manager at Dealer Finance, is responsible for building this new sales organisation. Here we show what we do, step by step, while we build it.
The starting point
Dealer Finance is a financing platform for car dealers. For new customers it depended heavily on social media campaigns and external agencies. That means: as soon as you stop paying, the demand stops too. And whoever comes in through a campaign has often not yet decided that they want anything.
What Dealer Finance will own
The chain we are building is commercial infrastructure, not a campaign: the landing environment, Henk, the qualification, the data and the agreements around it. It stays with Dealer Finance, even when we are no longer involved.
The programme: the chain we are building
Every step has one question: what must be established here before we move on? The next step only begins once the previous one is in place.
- 01Coming
Own demand in the market
Demand generation instead of bought reach: content and channels that attract the right dealers and buyers.
- 02Built
The landing environment
A dedicated landing page with the range of lease and financing options and a partner's vehicle stock. This is where buyers explore for themselves.
- 03Built
Henk
An AI lease adviser that answers questions, asks follow-up questions and establishes what is going on, day and night. He sits on the landing page.
- 04Built
Quiz funnel and qualification
A free four-question check that establishes which type of lease fits and who is ready for a conversation. Only those who get there move on.
- 05Coming
The salesperson
Only then does the salesperson come in, for connection, baseline measurement and confirmation. Ruud Kox is setting up this step for Dealer Finance.
- 06Coming
Agreement and onboarding
An explicit agreement, the contract and the onboarding, in a fixed order.
- 07Coming
Aftersales
The customer stays in view after the sale, so that the relationship and the revenue grow.
Results to follow. As soon as the chain is running, we will publish here what came in, what was qualified and what was closed.
Live Next case · starts in November
Boekhoudlive: the site is running, now comes the sales organisation.
Boekhoudlive.nl is an online bookkeeping service for SMEs and self-employed professionals. The owner is Binckhorst Legal & Finance; the site was built together with partner Triban Online Group and is live. From November we are building the new sales organisation here, following the same chain as at Dealer Finance.
Visit boekhoudlive.nl →Live
verduurzamendoenwesamen.nl
Independent sustainability advice with Henk as AI adviser: voice and quiz funnels.
boekhoudlive.nl
Online bookkeeping for SMEs and self-employed professionals. Owner: Binckhorst Legal & Finance, built together with partner Triban Online Group. From November we are building the new sales organisation here.
vuurdriehoek.nl
The book De Vuurdriehoek, with part I free to read, as the basis for training and consultancy.
askhenk.com
Henk as a product in its own right, with a LinkedIn strategy and content system for resellers and end customers.
agenticsales.nl
Independent guide to agentic sales: what it is, how it works and which tools fit.
In development
dealerfinance.nl
Financing platform for car dealers. The first sales organisation we are building for someone else, following Diagnostic Selling.
gacsverplichting.nl
Complete digital sales structure for a compliance service provider, with an AI assistant that guides the target audience through the obligation.
energierapporten.nl
Lead generation for energy performance in the property sector. A Henk variant trained on energy regulations and the obligations for owners.
"The conclusion I draw: a lack of Urgency is the most underestimated reason why deals do not close. Stake and Trust are easier to build. Real Urgency is either there or it is not — and that is exactly why diagnosing it is so powerful."
Want to be our next case?
Tell us about your situation.
We diagnose first, then we build. The introductory call takes half an hour and is free.
Book a call →The quick scan
How diagnostic is your sales organisation?
Seven questions, an instant score and advice on your next step.
Take the diagnosis →