Your customers have often already searched, compared and consulted AI before they speak to sales. Yet many organisations still work as if the salesperson has all the answers.
We help companies diagnose and improve their commercial processes. With Greg Trinidad's Diagnostic Selling method and technology that supports the process.
Your team is busy, but you don't always know what is holding customers back. These responses are familiar, but they don't yet tell you what the real cause is.
Not working harder, but understanding better where the process gets stuck. That calls for a different order.
Risk: lots of activity without insight into the reasons why customers do not move forward.
Goal: base every next step on what has actually been established.
Interest is not the same as a decision. Within the Fire Triangle, Diagnostic Selling investigates three conditions: stake, trust and urgency.
A Digital Sales Consultant establishes what is missing and investigates how the organisation can guide customers better.
Get to know Diagnostic Selling →A Digital Sales Consultant is a commercial adviser, not a software package. We help align the people, processes and technology around your sales organisation.
Answers questions, explores needs and helps visitors towards a suitable next step, within the limits of your knowledge and agreements.
Content that answers relevant customer questions, with attention to findability in search engines and AI-supported search experiences.
Targeted questions, funnels, diary appointments and email follow-up. Diagnostic Selling is central; BANT can be used in addition.
Touchpoints, opportunities and next steps become visible. Converdis is in development; until then, existing CRM solutions can be used.
No two companies have the same commercial challenges. In one organisation the bottleneck lies in the quality of the leads, in another in the sales process, customers' decision-making or the collaboration between marketing and sales.
That is why we do not start with a standard package or a price list. In a first conversation, we explore where your organisation stands and what you want to achieve. If a more extensive diagnosis is needed, we agree in advance what it involves and whether there are costs attached.
Only once it is clear which approach and work are needed do we make a suitable proposal with a clear investment.
No. Our services are tailored to the situation, objectives and needs of your organisation. During a first introduction, without obligation, we investigate which next step makes sense. When an extensive diagnosis or implementation is needed, we make clear agreements in advance about the work and the investment. No paid work is started without prior agreement.
A selection of existing websites, products and projects. A live website does not automatically mean that all parts of the system have already been implemented.
Financing platform for car dealers and the first sales organisation we are building for someone else. Sales Manager Ruud Kox is responsible for the build. The landing environment, Henk and the four-question check have been built.
Follow the case →Online bookkeeping for SMEs and self-employed professionals. Owner: Binckhorst Legal & Finance, built together with partner Triban Online Group. From November we will build the new sales organisation here.
Visit the website ↗Independent sustainability advice with Henk as AI adviser: voice and quiz funnels.
Visit the website ↗The book De Vuurdriehoek, with part I free to read, as the basis for training and consultancy.
Discover the method ↗Henk as a product in its own right: a digital AI adviser that can be set up as a sales desk, information desk, service desk or helpdesk.
View AskHenk ↗Digital sales structures for gacsverplichting.nl and energierapporten.nl, with a Henk trained on the regulations.
View all cases →
Organisations invest in marketing, CRM, campaigns and training. Yet one question often remains unanswered: why does the customer ultimately make a decision, or not?
It was from that question that Greg Trinidad developed Diagnostic Selling. Digital Sales Consultant puts this method into practice by connecting people, processes and technology.
Read about the method →The sales quick scan
Seven questions, two minutes. Then you will know whether a Digital Sales Consultant makes sense for your organisation right now. And if it doesn't, we will tell you that too.